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The Creator
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Overview
Leverage design methodology and strategic thinking to create a human-centered solution that addresses the user's specific needs and challenges.
The Problem
While Yuka enables users to scan items and gain insights into the health impact of each ingredient, it lacks the necessary personalization to address individual needs.
The Solution
Our Personal Score, product inter-comparability, and brand profiles allow for a more tailored experience for each user.
Creating apps that prioritize inclusivity and intuitive design is crucial. Inclusive apps accommodate diverse user needs, such as different abilities, health conditions, and cultural backgrounds, ensuring accessibility for all. An intuitive interface enhances user experience by enabling effortless navigation. By integrating both principles, apps can empower a wider audience and ensure no one is excluded in the digital world.
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WHAT I LEARNED
PROJECT
Product UX/UI
TEAM
Genesis Lema, Redwana Choudhury, Nicole Preisel, Keishlyan Carrero
DURATION
4 months
TOOLS
Figma, After Effects
case study
SOLUTIONS
Design system
Solutions Video
Yuka App
2
Visual Identity
3
4
Personal Score
Feature 1
Acquiring data from users themselves is the best way to costumes the app for them
Personal Score
In this tab you can see whether a product has personal conflicts with your pre-imputed health concerns.
Users can input their experiences with a product to get a better personalized score
Account Creation
Brand Profiles
Feature 3
Brands are the root of where the ingredients come from
Top Brands
The Top Products tab now has a Top Brands section
Brands now receive a rating just like products do, this score is determined about a brand’s overall the quality of ingredients and values.
Brand Rating
Product
intercomparability
Feature 2
We identified a concern that when trying new skincare products, users often worry whether the ingredients will complement each other and how long it will take for them to show effects
Product Suggestions
Multiple matches are generated for a product that will enhance its benefits.
Users can see the time frame they would likely see results from the product pairing
Results Tab
Cards
Buttons
Icons
Sauce Pesto Rosso
Scala
Average
Last Month
100% Beef Meatballs
Scala
Good
Last Month
Matin’s Potato Rolls
Scala
Excellent
Last Month
Matin’s Potato Rolls
Scala
Poor
Last Month
Chicken Meatball keto
Over the Fire Cooking
Good
Low Calorie
High in Fiber
Vitamin C Super Serum
Truskin
Poor
Vitamin C Super Serum
Truskin
Good
Antioxidant
Works Immediately
Brightening
3-4 Weeks
Hyperpigmentation
8-12 Weeks
Personal Conflicts
This Product Interferes with Your
Hair Loss Concern
Next
Score my meal
Yes
No
Spicy Meatball Sandwich
Scan a Barcode
Hair Shedding
Brittle Hair
Greasy Hair
Dry Scalp
UX Research Summary
Problem & Needs
1
Carolina Silva
Matthew De Luca
Hillary Miller
Apprehensive Student
Acne-Ridden Teenager
Clean Living Mother
How might we make consumers feel safe to try products and brands?
“I don't change my routine because I'm scared that a new product may worsen hair loss.”
“I carefully research products ingredients before trying”
“When it comes to buying products, especially food, my top priority is buying from reliable brands.”
Brand Rating
Product Inter-comparability
Personal Score
BRAND ARCHETYPE
1 Roll
1
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